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Florian Marcus (EDC 2016) Co-founder of While

03 October 2024 Interview

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Florian Marcus (EDC 2016) Co-founder of While, is shaking up the world of digital advertising with an innovative approach: connecting search and display without third-party cookies, thanks to the power of "SEO media".

Discover how While enables advertisers to effectively target their audiences by displaying ads on web pages linked to search queries.

The company, founded with Cyril Teissier and Mathieu Giraud, offers an innovative cookieless solution, linking search and display advertising.

Read the article: https: //www.mntd.fr/fin-des-cookies-tiers/while-democratiser-le-seo-media-756221